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AIG Newsletter 24 March 2025

Advertising Information Group-Newsletter

Lesedauer: 4 Minuten

24.03.2025

CONTENT:

NEWS
DATES FOR YOUR DIARY

NEWS

In this week's edition: The third draft of the GPAI Code of Practice is published, introducing new transparency and copyright obligations for AI providers. The EP's IMCO committee engages in extensive activity, discussing both DMA and DSA enforcement and holding another discussion on the AI Liability Directive. The EC proposes extending the UK adequacy decisions until 27 December, and makes a series of developments on the AI front. The EP debates the first Omnibus proposals on cutting red tape and simplification during a Plenary session. Finally, the work on Europe's Culture Compass begins.

GPAI CODE OF PRACTICE: THIRD DRAFT IS PUBLISHED

The third draft of the General-Purpose AI Code of Practice, presented on 11 March, introduces transparency and copyright obligations for AI model providers, with exemptions for certain open-source models under the AI Act. The AI Office is also clarifying key definitions, market placement rules, and exemptions for open-source models. Further stakeholder discussions and workshops will be scheduled in due time. The code will be reviewed on 25 March.

DMA: EP IMCO DISCUSSES ENFORCEMENT

During a DMA enforcement discussion hosted by IMCO on 17 March, Commission representatives addressed concerns from the US, emphasising that the DMA has extraterritorial application and benefits American businesses in the EU, and outlined ongoing investigations into potential non-compliance by major gatekeepers. MEPs urged strict enforcement including fines where necessary, with the Commission subsequently adoptingdecisions concerning Apple's interoperability obligations and sending preliminary findings to Alphabet for failure to comply with the DMA.

EP IMCO HOSTS DSA DISCUSSION

During a DSA implementation and enforcement discussion hosted by IMCO on 18 March, concerns were raised about large platforms prioritising engagement over safety and failing to moderate illegal content adequately. Stakeholders emphasised the need for balanced enforcement that ensures compliance without excessive regulatory burdens. They called for improved stakeholder consultations, clearer guidelines and better coordination.

EP IMCO DISCUSSES AI LIABILITY DIRECTIVE

On 18 March, the IMCO Committee discussed the AI Liability Directive, which the EC has proposed withdrawing from its 2025 work programme. The ECR, EPP, and Renew groups welcomed the withdrawal, arguing that further regulation would harm European businesses and that priority should be given to implementing the AI Act. The EC is awaiting the Parliament's position before making a final decision, with a six-month timeframe for determining the proposal's fate.

EC PROPOSES EXTENSION TO UK DATA ADEQUACY DECISIONS

On 18 March, the Commissionproposed a six-month extension to the 2021 UK adequacy decisions, allowing free data flows to continue until 27 December whilst the UK finalises its Data Bill. During this period, the UK's existing data protection rules, previously deemed adequate, will remain in effect as the Commission evaluates the new legal framework. The EDPB will review the draft decisions and provide an opinion.

EC MAKES A SERIES OF DEVELOPMENTS IN AI

The EC has made significant advancements in AI governance and infrastructure, establishing rules for a new scientific advisory panel of independent experts to assist the AI Office in implementing the AI Act, while simultaneously expanding AI capabilities through the European High Performance Computing Joint Undertaking's selection of six additional AI Factories in Austria, Bulgaria, France, Germany, Poland, and Slovenia. This €485 million investment follows seven previous factory selections and will provide privileged access to AI startups and SMEs as part of a broader strategy.

EP DEBATES THE FIRST OMNIBUS PROPOSALS

On 10 March, during a plenary session, the European Parliament Parliament debated the Commission's first Omnibus proposals on cutting red tape in the EU. The right supported the proposals as necessary steps to boost competitiveness and innovation, whilst the left opposed them, arguing they would undermine environmental standards. Commissioner Maria Luís Albuquerque defended the package, stating it would reduce administrative costs by 25% for all companies and 35% for SMEs, potentially saving €6.3 billion annually.

EUROPE SET TO GET CULTURE COMPASS

Commissioner Glen Micallef has initiated a consultation process for the upcoming Culture Compass for Europe, hosting a high-level stakeholder meeting in Brussels on 20 March. Representatives from over 50 European cultural and creative organisations, together with CULT Chair Nela Riehl and Polish Presidency representative Marta Cienkowska gathered to provide input with the aim of directly influencing the preparation of the Culture Compass.